DESIGNED: LOGO, BRAND IDENTITY, PACKAGING, & ILLUSTRATION.

Versus Beer

Versus Beer was created by Milo of Croton Brewery, a beer geared towards young adults who love to drink beer while watching their favorite team play. The company Milo of Croton, was inspired by one of the greatest Greek wrestlers who won many important victories in the festivals of the Ancient Greece.

The illustration was inspired by the Greek wrestler Milo. He is an icon of strength as Milo trained by carrying a calf daily from its birth until it became a full-sized ox. Thus, the illustration of the ox represents Milo’s strength as well as the passion for the sport.

The Logo represents an abstract ox’s head in perspective to show action and dynamism which connects to all sport.

Illustration Process

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