DESIGNED: LOGO, SLOGAN, BRANDING, ADVERTISING, ILLUSTRATION, ICONS, & PHOTOGRAPHY.
Braulio’s Bakery is a local company located in Trenton, New Jersey. With their slogan “The Art of Creating & Sharing,” Braulio’s mission is to provide local people with warm & fresh handmade breads & cakes for every occasions. By creating & sharing, Braulio’s hopes to create a friendly & welcoming bakery for the local people where people can enjoy Braulio’s bread & cakes with their families & friends.
Packaging patterns used in bread packaging emphasizes the idea of creating and sharing. The confined illustration represents the idea of family, friends, and community.
Advertising/poster designs
Poster designs to promote the idea “The Art of Creating & Sharing.” The illustrations represents the mission of Braulio’s Bakery which is to bring families & friends together. The style of the illustrations connects well with the logo as it is friendly and simple, & has the humanity feeling.
Different Logo Applications to be used depending on the medium the logo is used on.
The Logo design was inspired by the slogan “The Art of Creating & Sharing.” The logo represents the initials of “Braulio’s” with a hand at the bottom representing the tool of creating (the hand), as well as representing a hand gesture in a welcoming manner to make customer feel welcomed.
The icon rotated in 25 degrees emphasizes that the bakery is always in the action of baking and bringing warm and fresh bread and cakes to the local people.
The typefaces reflect the idea of hand tool as they are not constructed geometrically. Thus, it fits perfectly with the idea of art and humanity.
The Boule Orange color represents warm and food, the dark terra-cotta represents harmony and passion for creating and sharing, & the bread flour represents the important ingredients of bakery.